Is your industrial site competitive on a national level for companies and consultants engaged in the site selection process? Clients and consultants are searching for and buying Sites, not real estate. We can help you understand the difference and enhance the marketability of your industrial site, community, region, and state. InSite will take your industrial site to the highest-level of competitiveness with our client-focused Site Readiness™ Program. We don’t’ stop there! We then develop a industrial site-specific marketing package and plan to ensure your industrial site gets found

by companies looking for Ready Sites™.

In this program you will learn the secrets of the elusive world of Site Selection of what makes your

industrial site truly competitive at the national level for new jobs and investment. InSite will help you understand your

industrial site current assets and where investments (i.e., infrastructure) into your industrial site should be made to achieve the highest-level of return-on-investment and competitiveness in the country. We will assist your organization in developing a justifiable and quantifiable “Ask” package for funding opportunities to increase the competitiveness of your Site. See our Site Readiness™ Funding Services.

We will take your industrial site through the RFI (Request For Information) process, train your local response team,

conduct a site visit, enhance your virtual and actual site presentations, and provide marketing recommendations.

InSite’s USA BEST Sites™ comprehensive program will truly take your industrial site from dirt to

destination location for manufacturing.

Providing a robust implementation plan, InSite first deploys an interactive gap analysis that guides the process through three layers of evaluation: understanding what job creators are looking for in a community, recognizing the assets each community has to offer as a location, and identifying which existing gaps need a strategy to overcome challenges.

InSite will then execute a high-level cost-benefit analysis to quantify if there is a return-on-gap-mitigation investment, and if so, develop a customized implementation plan for the communities to mitigate their location-specific gaps. If there is not an adequate return-on-investment, InSite will advise on the Highest and Best Use of the industrial site.

InSite Consulting’s best-in-class program by the client’s expectations has set ambitious standards for readiness. We urge you to compare other “readiness” programs. Our clients have viewed “client-ready” sites/parks with natural gas service

25 miles away. They have visited certified sites/parks with no excess water capacity. Prospects have seen certified sites/parks that are 100% in a floodplain. Sadly, we could go on about these “not ready sites and communities.”

The “true gap” is the need for an “upgraded/revolutionary” approach to getting industrial sites and communities
client-ready. InSite has mitigated this gap for our clients and communities with our Site Readiness™ Program.

What is the Highest and Best Use of Your Industrial Site?

Who is the ideal client for your industrial site? Is there a dedicated marketing strategy for each industrial site and its specific use? Our revolutionary site and community readiness and training program for economic development-focused entities are built from our global experience with “boots-on-the-ground” evaluations of industrial sites and communities for our clients! Our company and its owners have also been in the trenches of economic development as practitioners, which makes us relatable and serves to further differentiate us from our competitors.

InSite’s industrial site evaluation will determine the Highest and Best Use of your site based upon our comprehensive site analysis. Our Highest and Best Use analysis will help you understand your property’s current assets and what targets are appropriate for your site. Our process also allows you to focus efforts efficiently and manage expectations
of the industrial site.

Your industrial site will “tell” us what it can recruit based on its existing capacities– its Highest and Best Use.
Once we know the industrial site’s capabilities and level of “readiness,” we can coach your team, leadership, board, etc., on next steps for the expectations and life of the industrial site. We will take your industrial site through the RFI process, train your local response team, conduct a site visit, enhance your virtual and actual site presentations, and provide site marketing recommendations and steps necessary to learn and market the Highest and Best Use of your industrial site.

InSite will help you understand your industrial site's current assets and where investments (i.e., infrastructure) into your industrial site should be made to achieve the highest-level of return-on-investment and competitiveness in the country.

We will assist your organization in developing a justifiable and quantifiable “Ask” package for funding opportunities to increase the competitiveness of your industrial site. In order to accomplish construction of the “ask for funding” package,

your site, industrial park, and/or building must go through InSite’s USA BEST Sites™ Program.

As a community, how do you determine the location of your next industrial park? Sounds simple, right? Yet why are so many Business/Industrial Parks empty, lacking companies? In most cases, because they are SITED in the wrong location! Who better to choose the location and development of an industrial park than InSite, a professional, third-party

Site Selection firm? Our team will take out any local politics or bias of the decision and maximize the future marketability of your new industrial site.

InSite will coach local economic development teams on how to improve their collective ability to respond to a client’s Request for Information. If this team is not aligned and effective, there is no chance for economic development recruitment of jobs and investment to succeed. These entities play the most important role in the

economic development industry. InSite’s coaching will define each provider’s role as a response team member, emphasizing the demands being placed on economic development organizations by the client,

along with behind-the-scenes elements of the site selection process.

Everyone community wants to know the secrets to managing the RFI process. InSite pulls back the curtain of the mysterious RFI and coaches your team on how to ace the Client’s RFI. After going through our process, we guarantee your team will dramatically improve your RFI responses and have the opportunity for more prospect visits. We will give you feedback that you never receive from a client or consultant regarding your RFI (Request for Information) submission.

It is imperative that the audience is captivated in the beginning of any presentation providing only information necessary to make a site location decision. One of the biggest mistakes communities make with the first impression is diluting the content of the presentation and community visit with information the client does not need. What does the client need? InSite will provide you with all that critical information. Learn how to grab your prospect’s attention, keep it for the entire site presentation, and close the deal. InSite will assist you with conducting a virtual site visit with your local project team and providing you with immediate real-time feedback about the site and presentation.

Speaking Engagements; Staff, Leadership and Board Training; Creating Awareness and Managing Expectations;

Site Selection 101.

Our principals have worked for economic development organizations at the local level, and we absolutely love visiting new communities and meeting local economic developers. We enjoy bringing critical “ah-ha” moments to our presentations, while also blending humor, real-life examples, and critical information to create a fun, yet informative atmosphere. Our training sessions run the gamut from laser-focused topics to high-level information.

What topics matter most? You tell us what needs to be communicated and addressed.

Who are our audiences? You tell us who needs to hear what!

Although there are a multitude of economic development courses offered across the country, InSite is the first
Site Selection firm to teach true tactical training at the local level. Interactive presentations range from Site Selection 101 to building the math equation that gets your site development costs funded. InSite bring the client’s lingo into the economic developer’s world because the only language that matter is the client’s. Terms such as mineral rights and attainment should be household, economic development terms, just like they are for the site selection client and consultant.

InSite engages with a full spectrum of clients, from small to large corporations, as well as economic development organizations at the local, regional, and state levels. We have a very informal, interactive, frank, and forthright approach. We are honest and ethical in how and what we deliver to all audiences. We are intentionally real, logical, relatable, relevant, fun, and approachable.

Did you know site selection clients now evaluate locations based on the community’s Business Retention and Expansion (BRE) Program? InSite sees through our site selection clients’ eyes how communities, regions and states are missing the boat on delivering effective BRE Programs. The traditional way of executing these programs is causing clients to eliminate locations. InSite can build a powerful, customized, client-driven Business Retention and Expansion Program that will not only benefit your existing companies but will be a powerful recruiting tool for new companies evaluating your location.

Site selection clients are now vetting sites not just on physical readiness, but also on the strength and structure of the local economic development organization. The strongest foundation for economic development success lies within how the economic development organization is structured and operates. InSite knows the blueprint for how to attain

full financial, staffing, and programmatic strength to become the best-in-class sustainable, competitive,

economic development organization in the United States.

This includes InSite’s evaluation, recommendations, and coaching on the following: corporate structure;
board composition; program funding; staffing; stakeholders; local response team; office location; programs of work;
effective Business Retention and Expansion Program; marketing, communications, and public relations; and performance measurements.